OBJECTIVE: Prepare a Twitch.tv simulated sales marketing proposal for a real-world advertising client looking to acquire new tween and teen customers.
RESULTS: HireEdge team developed a portfolio of unique game-centric custom marketing concepts for the client brand leveraging the Twitch platform’s capabilities and relevant social influencers.
The student team presented the marketing proposal to a panel of Twitch executives at their NYC offices and received overwhelmingly positive feedback on the concepts and proposed execution.
FAN CONTROLLED FOOTBALL LEAGUE
SOCIAL MEDIA STrATEGY
OBJECTIVE: Analyze FCFL social media activity on major platforms including Facebook, Twitter, Instagram, and LinkedIn to inform social media content, distribution & partnership strategy.
RESULTS: HireEdge team leveraged social media data and analytics to propose platform-specific strategies to optimize FCFL social reach and engagement with growing new fan base.
The student team presented recommendations for social post content, programming, and partnerships to FCFL CMO and Director of Digital Communications.
MAJOR INVESTMENT BANK
STRATEGY & COMPETITIVE ANALYSIS
OBJECTIVE: Conduct a market study of Gen Z focused financial advisory platforms and share product development and customer service insights with a leading investment bank.
RESULTS: HireEdge team evaluated 8 digital wealth management platforms (aka "robo advisors) and proposed marketing strategies and product features to attract and engage Gen Z investors based on this market segment’s consumer values and preferences.
The student team presented the HireEdge Gen Z Robo Advisor study to the Private Wealth Management team at their Wall Street offices and discussed findings and recommendations.
OBJECTIVE: Create video testimonials of satisfied clients for TeenJobsNJ.com founder to share on TeenJobsNJ.com website and social media channels.
RESULTS: HireEdge team planned, shot and edited two short form videos capturing satisfied local hiring managers and teen employees brought together by TeenJobsNJ.com service.
High quality digital videos were well received on TeenJobsNJ.com social media accounts generating thousands of local video views and positive goodwill from featured local businesses.
RED OAK COLLEGE PLANNING
OBJECTIVE: Develop, execute, and measure effectiveness of new online marketing campaigns in acquiring new local customer leads for Managing Director of college planning firm.
RESULTS: HireEdge team created, executed, and optimized new targeted Facebook ad campaigns within client budget parameters and tested impact of varied ad imagery and language.
HireEdge-managed digital marketing campaigns acquired relevant new customer leads at less than half the cost of previous acquisition marketing tactics.